The LinkedIn Company Page is one of the best ways to promote your business. It can also be a great place to get referrals and find new customers.
LinkedIn is a popular social media network and has over 55 million company pages. With so many companies competing for attention, it’s important to create a strong page on LinkedIn that will help your business grow.
Here are some tips on how to create a company page on LinkedIn:
Keep it simple
If you want to stand out from the crowd, your cover image and logo have to be both simple and eye-catching. They’ll be the first thing a viewer sees when they visit your page and need to grab their attention right away.
It’s a good idea to use a professional photo of you and your team for the cover, and don’t forget to include your company name and logo in the description. You can even choose to include a link to your website if you have one.
Make it easy for visitors to contact you
When people visit your company page, they want to know how to get in touch with you. So it’s a good idea to add a contact email address or phone number in case they have questions. You can also include a note that they should direct any questions to you through your company page.
Keep your content relevant
It can be tempting to post about every product you offer or promotion that’s going on, but this isn’t the best way to keep your followers engaged. Instead, focus on posting helpful content that will solve a problem for your audience or make their jobs easier.
You can also use your company page to share industry articles and thought leadership that will engage your viewers. For example, Staples offers a variety of tips and advice for small businesses and entrepreneurs on their company page.
Provide a link to your company page on your website and encourage your employees to update their experience section on their personal profiles so that they can send potential customers directly to your page. This will create a link back to your company page, helping it rank higher in search results!
Use analytics to learn more about your followers and their behaviour
With data, you can learn a lot about your viewers and improve your company page strategy. For instance, you can discover which updates are bringing in the most engagement, what type of content is performing well and how to re-customize your strategy for better results.
Create a page for each department
The LinkedIn Company Page allows you to create pages for each of your departments and assign specific people within the company as contact points for products and services. This makes it simple to share company news, products and services and promotions with your followers.
Give your audience a peek into life at the company
Your LinkedIn Company Page is a great way to show your visitors how your organization works, and it can be especially useful when you’re hiring. It’s a great place to highlight your leadership, culture and values so that your visitors can learn more about what sets you apart from your competition.
